As part of our Community Series, we’re hoping to connect you with influencers, experts and all around badasses in the South Asian community. We hope to share their inspiring stories and helpful guidance with everyone.
With the recent launch of our Postponed Wedding Package, we interviewed the founder of The Girl in Tulle, Puja Patel. She is the designer behind the beautiful "Love in the time of Quarantine" mug included in our care package.
Please tell us about yourself.
I grew up in Columbus, Ohio and went to Ohio State for fashion merchandising. After graduating, I worked a variety of corporate jobs in almost every aspect of the retail & fashion world – from product development and design to ecommerce and marketing. I strongly believe having all of those experiences is one of the main reasons I was able to build The Girl in Tulle into a successful business.
What inspired you to start your business?
Before I started the company in 2018, six of my friends / family members asked me to plan their bachelorette parties – all in that one year. For each party, I planned an itinerary, coordinated with all the party guests, browsed a bunch of different websites to find matching t-shirts and party décor and goodie bags and then had to figure out a way to get everything there. That’s when I realized there has to be an easier way to do this and that’s how the bachelorette in a box concept was born – everything you need for the perfect bachelorette party in just one place.
What challenges have you faced?
When I first started this, I would be in my living room for hours putting the bachelorette boxes together by hand, even making my husband help with things like cutting out each label for the goodie bags. It took a lot of hard work to get here and the brand is still constantly evolving but now the processes and the quality of the boxes have grown so much. It’s really cool to see how everything has progressed – and my husband doesn’t have to cut out labels anymore so that’s a success for him too.
What do you love most about your business?
I love being able to help create unique customer experiences with my product, especially for something as special as a bachelorette party. At the end of the day, customer happiness is the most important thing and I love seeing positive feedback and shared photos on social media!
What's this collaboration with LUKH about?
Similar to how The Girl in Tulle helps take care of the work behind planning bachelorette parties, I love how LUKH takes care of the work behind looking for beautiful Indian apparel. I’m also so excited to be collaborating on this Postponed Wedding Gift Box with a fellow South Asian female-founded brand!
Some words to 2020 brides - It’s still YOUR time. Be creative and think outside the box (with the help of your maid of honor and bridesmaids!). Although you might not be able to have all of your traditional bridal experiences, there are always things you can do to make it special like a zoom bridal shower (complete with gifts, matching outfits & games), a drive by celebration, etc.